Texts back straight away
The moment a call goes unanswered, the caller gets a text from your business number with a link to your booking page.

Most callers who reach voicemail hang up and call someone else. When you miss a call, Operator texts them back straight away with a link to your booking page, where they can see your services, pick a time and pay the deposit.
Free for 14 days · no card to start · keep your number
By text
After the text, the caller can book from your link or reply to keep going. Operator uses the question set for your trade, and you decide which questions matter for your prices.
Built for small businesses
A voicemail box waits for a caller who has already moved on. A missed call text back reaches them while they are still looking, with a way to book right there.
The moment a call goes unanswered, the caller gets a text from your business number with a link to your booking page.
The link opens your booking page with your services, your prices and the times you actually have open, so the caller can book without waiting for you.
If the caller replies to the text, Operator answers from what you have told it and helps them book, and the whole thread is in your inbox.
The customer pays a deposit you set, straight to your own Stripe account. Tire-kickers drop off, and a no-show costs them, not you.
A caller who has replied STOP never gets a text back. Texts go only to people who just called you, about the call they just made.
Want the call answered, not texted? Turn on Operator’s AI receptionist and it picks up the calls you miss, then books them the same way.
Answering service vs Operator
People calling a small business usually want an answer now. When the call goes to voicemail, most of them hang up and try the next business instead of leaving a message. A missed call text back catches them in that moment: a text arrives from your number within seconds, with a link that lets them book without waiting for you to call back.
Each missed call is saved as a new lead in your inbox with the caller’s number, so nothing slips through even on your busiest day. If they book from the link, the appointment is on your calendar and the deposit is in your own Stripe account. If they reply, the conversation continues in the same thread, where you can take over at any time.
Some businesses want every call answered by a person during the day and a text back when they miss one. Others want every call answered. Operator does both: keep the text back on its own, have your phone ring first and the AI receptionist catch what you miss, or let the AI answer every call around the clock.
There is no per-message fee and no booking fee. Each plan includes monthly credits, and a minute of answered call is 25 credits, where one credit is one cent. If the credits ever run out, calls ring your own phone the way they did before. The line never goes dead.
Operator vs the alternatives
Voicemail loses the caller. A live answering service or a message-taking bot keeps them, then hands you the work. Operator is the AI receptionist that finishes it.
| Operator | Live answering service | Voicemail | Message-taking bots | |
|---|---|---|---|---|
| Answers the call | ||||
| Sounds like a person | ||||
| Answers questions | From a script | |||
| Captures the lead | Takes a message | |||
| Quotes a real price | ||||
| Holds a time | Sometimes | |||
| Takes a deposit |
Pricing
Three plans, no contract. Try Operator free for 14 days; the card is asked for only when you claim your number, and nothing is charged until the trial ends.
Your own number that answers, quotes and books. Everything you need to stop missing calls.
For a shop whose phone rings all day. The same product, with room to run.
For a busy team taking calls from open to close.
14-day free trial, card only when you claim your number · switch or cancel anytime
6 calls a day fits Pro. Answering them uses about 9,900 of its 15,000 monthly credits.
FAQ
Calls come in on the business line Operator gives you, or on your own number forwarded to it. During your business hours your phone rings first. If nobody answers, or the call comes outside your hours, the caller gets a text from your business number with a link to your booking page, and the call is saved as a lead in your inbox.
Yes. A reply continues the same conversation. Operator answers from what you have told it and helps them book, and you can step in and reply yourself from your inbox at any time.
No. Anyone who has replied STOP to your number is never sent a text back. Texts only go to someone who has just called you, about that call.
Yes. Forward your existing number to Operator all day or only when you do not pick up. Or use the business line Operator gives you.
Each call arrives as a conversation with the recording, a short summary, the caller’s number and the answers they gave. If they booked, the time is on your calendar and the deposit is in your Stripe account.
Yes. Operator is a Canadian company and works for small businesses in Canada and the United States, in your own currency.
Operator is free for 14 days with no card to start. Plans start at $49 a month on Starter, which covers about 200 answered minutes. There is no booking fee on any plan.
Set up takes 5 minutes. Keep your current number.